DJI Officially Launches Osmo 360, Its First 360-Degree Action Camera

Published: July 31, 2026

DJI has officially entered the rapidly growing 360-degree camera market with the launch of the DJI Osmo 360, marking one of the company's biggest product announcements of 2026. Best known for its drones, camera stabilizers, and action cameras, DJI is now taking direct aim at established 360-camera manufacturers by introducing a compact imaging device capable of capturing immersive spherical photos and ultra-high-resolution videos.

The launch has generated significant excitement among photographers, filmmakers, travel vloggers, and adventure enthusiasts, as the Osmo 360 combines DJI's expertise in stabilization technology with cutting-edge imaging capabilities. Industry analysts believe the new camera could become one of the strongest competitors to existing 360-degree cameras currently dominating the market.

DJI Enters a New Category

For years, DJI has been recognized as a leader in aerial imaging and handheld stabilization systems. Products such as the Osmo Action series and Ronin gimbals have earned widespread popularity among creators worldwide. However, until now, DJI had not introduced a dedicated 360-degree camera.

The Osmo 360 represents the company's strategic expansion into immersive imaging, a market that has seen increasing demand from travel creators, sports photographers, virtual reality developers, and social media influencers seeking more engaging visual content.

High-Resolution 360-Degree Video Recording

The DJI Osmo 360 is capable of recording ultra-high-resolution spherical video, allowing users to capture every angle simultaneously. Instead of pointing the camera in a specific direction, creators can record the entire surrounding environment and later choose the preferred framing during editing.

This feature offers tremendous creative flexibility for:

• Travel documentaries
• Adventure sports
• Motorcycling videos
• Cycling and mountain biking
• Real